DJI, the world’s leader in recreational drone sales, just opened its flagship store in Shenzhen, China. The company, which owns about 70 percent of the drone market, wants the store to be a high-tech interactive center. Media Platforms Design TeamMedia Platforms Design TeamThe interior architecture was inspired by the circular shape of drone propellers in motion. Measuring more than 8,600 square feet, the store includes multiple interactive areas including a theater where visitors can watch drone footage and a flight area with demo flights led by employees. There is also an installation where visitors can view footage and photos uploaded to SkyPixel, a media-sharing website for drone content. Media Platforms Design TeamMedia Platforms Design TeamYou might not be able to make it out to Shenzhen to pick up a Phantom drone before Christmas, but the store is definitely worth checking out next time you’re in southern China.Source: DJIJay BennettAssociate Editor Jay Bennett is the associate editor of PopularMechanics.com. He has also written for Smithsonian, Popular Science and Outside Magazine.
