When Innovation Stalls Is Branding All That S Left Ces Analysis
Media Platforms Design TeamCES loves glitz and spectacle, but Monster’s press conference here eventually devolved into what can best be described as self-parody. To unveil its latest round of headphones (or “fashion music accessories,” as founder Noel Lee called them), the company turned the ballroom at the Sands Expo in Las Vegas into an ad hoc runway. Professional models wore the headgear while swaggering, pouting, and, in the case of one enthusiastic gentlemen, spinning in place to fire index fingers back at Lee....