If you’re a car enthusiast who’s been frustrated with the lack of vehicle options, get ready for some good news: Ford has designed the latest car emoji and it’s a cute little pickup truck that looks like a mix of a Ranger and older F-150 models. View full post on YoutubeThe emoji, which was pitched to the Unicode Consortium—who were unaware that it was created by Ford—was short-listed by the organization and is set to be on iPhone keyboards by 2020. Interestingly, this isn’t the first time that Ford pitched a pickup truck to the Consortium. Two years ago, they tried their luck but the proposal was turned down. This time around, Ford teamed up with a marketing firm and a creative agency to create an updated version of the pickup emoji. It’s reported that a subcommittee “provisionally” approved the emoji but another formal review is required before the pickup is officially added to the ever-growing emoji library. Still waiting on that Bronco reveal, though…Daisy HernandezDaisy writes for Runner’s World, Bicycling, and Popular Mechanics. She received her MA from ESU and loves all things pop culture, dinosaurs, cooking, and reading.
